Sales in the Dealers’ Den are only allowed by registered dealers in authorized dealerships within designated spaces. Sharing space at a dealership with unauthorized dealers is not allowed.

To be eligible for registration as a dealer or dealer assistant, a previous registration for Eurofurence (the event) is mandatory. After an additional registration on the Dealers’ Den website, a chosen dealership package is added to the dealer’s existing registration for the event.

Electricity is available for dealerships. We offer electricity for low-power consumption devices only.

Dealerships are available in different (table) sizes. During Dealers’ Den registration, the desired size and table configuration can be applied for. Dealership space is limited, and the Dealers’ Den Management will try to accommodate as many artists and dealers as possible without cutting down or denying requested space upon availability. During placement, we will also try to consider requests in regard to location and dealership neighbors.

Dealership applications will be queued into a curated system; the application will be reviewed by the Dealers’ Den Management, approved or declined, then placed. Payment for dealerships is not due until the dealer has confirmed their assigned dealership size. Placement in the room commences thereafter. The period for application will be approximately one month.

Any dealerships not initially accepted will be placed on a waiting list. If a dealership space becomes re-available due to cancellation of another dealer, the next best match based on curation from the waiting list will be contacted. There might be last-minute sales of canceled dealership spaces at the convention itself.

Dealership packages are non-refundable and cannot be canceled. However, transfers of dealership packages are possible but can only be initiated and approved by the Dealers' Den Management. Dealers cannot select or nominate individuals from the waiting list for a transfer to bypass the curation process. If a transfer is desired, please contact the Dealers' Den Management with your suggestion. All transfer requests will be considered by the management team, who will have the final say in the approval of the new dealer.

Dealers will have setup slots on Wednesday evening and early Thursday to set up and prepare their dealerships. A convention badge is required for Dealers’ Den Check-In; for all dealers and their assistants.

Items and services in violation of applicable rules or laws must not be offered. Adult material is only permissible on public display in the “After Dark” section of the Dealers’ Den. Dealership build-ups must not reach into other dealerships or walkways. Lights, music or sound, and strong smells or fumes must be kept to a minimum.

The sale or offering of items that imitate third-party copyrighted material is prohibited. For further information, please refer to the full details down below.

Teardown begins on Saturday at 18:00. All dealerships must be cleared out, and dealers must check out with the Dealers’ Den Staff no later than 20:00. Each dealer is responsible for cleaning up their dealership area. Before leaving the Dealers' Den, a checkout with a Dealers’ Den staff member is required. Please visit the help desk to complete your checkout process before departing.

Dealers’ Den Staff have a say on all matters. The Dealers’ Den Management’s decisions are final.

Any person requesting a dealership at Eurofurence is required to agree to and accept the “Dealers’ Den Rules” set in this document.

If you have any questions after reading the Dealers’ Den Rules & Information and the FAQ, please feel free to email us at dealers@eurofurence.org.

Dealers’ Den will open to attendees at the time scheduled in the ConBook. An initial admission period is reserved for Sponsors and Super Sponsors before general admission begins. Super Sponsors have all-time access through a dedicated queue during all regular opening hours.

Guidelines on Dealerships

All dealerships include approximately one meter of space behind them. Each dealership is required to maintain sufficient walking space to enable other dealers to move in and out. Pre-arranged safety paths for exit and emergency evacuation in between dealerships must not be obstructed; merchandise must not reach into these paths. Tables shall not be moved without approval of Dealers’ Den Management.

Upon request, tables and chairs may be removed from a dealership.

With the exception of “Half”, all dealership packages can be shared with another authorized dealer. The dealer sharing the dealership is solely responsible for the joint dealership and payment therefore. A potential distribution of costs for the joint dealership between the dealers lies in the responsibility of the dealers involved in the joint dealership.

Any change of a joint dealership or a dealership of the type “Half” requires the consent of all dealers involved, as well as the notification and approval of the Dealers’ Den Management.

Guidelines on Merchandise

• Items offered for sale in the Eurofurence Dealers’ Den should be related to the anthropomorphic theme of the convention or should have a broad appeal to furries and others in attendance of Eurofurence.
  • Typical items for sale are (badge) commissions, original furry artwork and prints, Digital Media with artwork, furry-themed jewelry and fursuit materials as well as plushies made of faux fur.
• Any item that is prohibited for sale is also not permitted for display, giveaway, advertisement or delivery. Items generally prohibited for sale include, but are not limited to:
  • weapons and weapon look-alikes,
  • items and symbols of forbidden organizations according to §86 and §86a of the German Penal Code (StGB) (Nazi symbols and others),
  • items with symbols relating to groups associated with the “alt furry” movement,
  • items with variations or modifications similar enough to be mistaken for a symbol mentioned above or intentionally obscured renderings of those symbols,
  • any kind of drugs and medications,
  • items depicting pedophilia or zoophilia,
  • items depicting any kind of excessive violence, cruelty or rape.
• Items made of real fur or animal body parts, including taxidermy, clothing or accessories are prohibited. Items made from leather are accepted.
• The sale of food and beverages for direct consumption is not allowed anywhere in the Convention Center, including the Dealers’ Den. Consumable items in closed containers can be permitted for sale with explicit (written) permission of the Dealers’ Den Management in individual cases.
• The sale or offering of items that reproduce or otherwise directly imitate third parties’ copyrighted material without explicit, written permission from the copyright holder is strictly forbidden. The responsibility to ensure proper permission for use of copyrighted material rests solely with the Dealer. It is the Dealer's responsibility to ensure that the written permission is available to Dealer's Den management in either English or German. Other languages require a certified written translation.

If an item or service requires a specific permit or a license for offering or selling the item or service, the Dealer is required to present the permit or license upon request at any time.

Any item that violates this policy may be banned from display or sale on the sole discretion of the Dealers’ Den Management. Copyrighted items prohibited for sale include, but are not limited to, unlicensed depictions of any characters appearing in any media or counterfeit merchandise of any kind.

Unlike Common Law countries, the German copyright law does not include a general Fair Use / Fair Dealing exception. Dealers are advised to inform themselves about compliance with European and German copyright law, applicable trademarks, as well as topics like parodies and fan art prior to their attendance. The Eurofurence Dealers’ Den Staff must not give any legal advice on this matter.

• Items that were created using any kind of AI based generators are excluded from sale, display, trade or giveaway. This also applies to works (e.g. stories, audio, backgrounds), that are derived from such items.
• No items shall be produced, displayed, given away, advertised, delivered or sold that bear the official “Eurofurence” logo or CI without explicit, written permission of the Board of Directors.

Any item that is deemed inappropriate may be banned from display or sale on the sole discretion of the Dealers’ Den Management or their deputies, namely the Dealers’ Den staff.

Guidelines on Sales

The Eurofurence Dealers’ Den is separated into a general area which is rated PG-13 (natural nudity without sexual focus) and an “After Dark” section which is considered “Rated R”.

• In the general area artwork containing adult material shall either be shielded by sticky notes, stickers, or a similar covering, or ideally should be kept in a clearly-marked binder which shall be kept closed by the Dealer when it is not being viewed by a customer. Binders or portfolios containing uncensored artwork shall be separate from other binders. A tag or divider between material rated PG-13 and material rated “R” is not sufficient. Any censoring of artwork (pixelation, blurring, censorship bars) must be done to the satisfaction of Dealers’ Den Staff. In the “After Dark” area censoring is not needed.
• Artwork or other items rated “R” shall be kept from public view and therefore handed to the customer in an nontransparent packaging that obscures the item completely, such as a bag, envelope, or folder. The customer can use their own packaging.
• Five Senses Rule – The dealership’s display and merchandise shall not cause discomfort to Attendees or other Dealers in regard to sight, sound, smell, taste, or touch. This specifically concerns bright flashing lights, loudspeakers, and strong scents. Audio needs to be kept at such a volume that it does not disturb Attendees or other Dealers; headphones are recommended if audio is a primary selling point of the dealership. Any presentation that is deemed inappropriate may be interdicted on the sole discretion of the Dealers’ Den Management or their deputies.

Guidelines on Activities

• In no event shall Eurofurence e.V. be liable for damages, injuries, breakage, or loss incurred to or caused by any Dealer or Attendee.
• Any action or behavior that causes significant interference with Dealers’ Den operations, excessive discomfort to attendees, staff or other dealers or otherwise endangers people or property is strictly forbidden and may result in permanent suspension of dealer status.
• Time spent at their respective dealership during Dealers’ Den opening hours is on the discretion of the dealer themselves. However, a substantial presence is appreciated.
• Covering the dealership with a tablecloth or similar to protect goods from dirt or dust is recommended outside the official opening hours of the Dealers’ Den. Doing so is entirely on discretion of the dealer.
• Any tablecloth, fabric or other materials used for covering or decoration purposes must comply with the "B1 - schwer entflammbar" (flame retardant) classification or better, in accordance with DIN 4102 or EN 13501-1 B - s1 d0 standards. To prove meeting this class, they must have a certificate, usually printed on the label. Please note that applying a flame-retardant spray to otherwise uncertified materials does not make them certified. The treated material (e.g., tablecloth) would need to undergo a full certification process, including all necessary tests, to verify its flame-retardant properties and receive such a certification.
• Dealers are responsible for providing proof of certification of any tablecloth, fabric or other materials used for covering or decoration purposes. Proof can be provided in printed or digital form. If a dealer cannot provide sufficient proof of the flame-retardant certification for any material upon request, the material or item has to be removed. The responsibility to ensure proper certification for use of all objects and materials that need to follow DIN 4102 or EN 13501-1 B - s1 d0 standards rests solely with the Dealer. It is the dealer's responsibility to ensure that the cerfiticate is available to Dealer's Den management in either English or German. Other languages require a certified written translation.
• Tablecloths and/or similar are not provided by Eurofurence.
• Activities that cause dirt or contamination are not allowed.
• Electricity is provided with the sole intent for usage by the Dealer with their own equipment and personal devices. The responsibility to ensure functional and electrical safety of own equipment and devices rests solely with the Dealer. Air compressors, laminators or any other high-power consumption devices, must explicitly be allowed by the Dealers’ Den Management during Setup.
• There is a strict no smoking policy in the whole CCH. This also includes vaping.
• Any equipment that produces an open flame or excessive heat is not allowed.

Arising issues about Dealers’ Den operations should be directly addressed with the Dealers’ Den Management on site. Urgent matters of any kind can be addressed to any member of Eurofurence Staff. Members of the press, usually accompanied by a member of the Eurofurence Press Team and Dealers’ Den Management to answer their questions may be present in the Dealers’ Den during opening hours.